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I often see people with a business idea that transcends audiences. It’s this focus that slows down growth when attempting to sell to everyone. 

If you don’t identify your target audience, you will be throwing leaves into the wind. 

It’s not financially sustainable nor does it allow you to tailor to your audience. 

I love this quote:

Don’t count the people that you reach, reach the people who count. 

David Ogilvy

We must reach people who will fit our brand. It’s something I’ve been thinking about a lot. 

How do you reach the people who count?