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Decision-making is not the easiest thing for everyone. Fear of failure can be stifling. Even the uncertainty can throw us off. 

I find it easier to delay decision-making until it’s necessary. Yep, procrastination. It never helps but feels right at the time. 

When it’s a strong this or that situation, that’s when it’s got time. I have to make a decision. 

. . .

It was a sunny day. He walked into the small coffee bean shop to check out the drip coffee machines.  The owners lit up as they brewed coffee that engulfed the entire place with a rich aroma. 

Howard Schultz knew this particular spot was special. The place was Starbucks. At the time, it was a small shop. 

He would decide to work for the shop in marketing. Soon he vacationed in Italy. Watching the sunset while sipping an espresso in a local café had a mesmerizing effect on him. 

He attempted to bring this experience to the small coffee shop, but the owners failed to see the vision. Schultz would quit and create his shop, Il Giornale.

He focused on decisions, and he moved toward each goal. 

After three years, Howard Schultz convinced the Starbucks owners to sell. The rest is history. 

He’d continue making decisions to spur growth for the brand to more than 17,000 stores worldwide. 

. . .

In a lot of ways, it’s more critical to decide than to analyze it to death. Howard Schultz had a vision in mind, so every decision was in line. 

I suppose if we want to make better decisions faster, we have to have strong visions as well. 

Even when faced with perceived failure from a decision, it’s not the end. 

In the future, I’m going to look for the vision when making big decisions. On the small stuff, I’ll act. What can it hurt?

Failure is seldom an endpoint.